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| Marketing Matters: Don‘t Back Down on Lead Generation During the Off-Season |
| By Marc D. Gould |
In my hometown of Chicago, October is a time of transition, when the days get shorter and the nights get colder. Unless you live and work in the Sun Belt, you're probably seeing similar shifts in the weather—along with slower real estate markets. Even though it's tempting to take a break in October, especially after a hectic summer season, it's also the perfect time to fine-tune your lead generation efforts and rebuild your pipeline. After all, you want to make sure your firm is positioned as a top-of-mind resource when things pick up again. Here are five ways to do it: 1. Don't scale back. This is not the time to trim your budget. Consumers need to see your ads again and again. ...
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